About Us

Welcome to Eleturtle!

Dear Friends From Around The World,

What is "kawaii", or cute, to you?

Delightful? Dainty? Attractive? Charming? Adorable?

To me, if something is kawaii, it must be able to touch a soft spot of my heart and make me smile.

I've always been a huge believer that our world doesn't need anymore luxury goods; it needs more cute, heart-warming and inexpensive things that make people SMILE.

With this in mind, I started to introduce cute socks (I chose socks because they are usually very affordable) and other cute stuff to the world via various marketplaces since 2012. The response was beyond my expectation, as you can see in Praise From Customers. SO MANY Customers shared with me how Eleturtle had made their shopping and gifting experiences special. The adjectives I received most was, "cute" and "adorable". With a 99% five-star review rate, my belief gradually strengthened - cuteness can brighten up people's lives.

In 2014, it came to a point that I realized full time efforts and a standalone platform would be necessary to continue to deliver our wonderful products and customer service. So I quitted my daytime job last year, formed a team and worked around the clock to establish www.eleturtle.com...And here we are :D

Our mission has always been the same - make you smile. It would be a big bonus for us, if the cuteness spreads and makes people around you smile too.

I shop TOO MUCH online and understand how important responsive and responsible customer care is. If you need anything from us, feel free to drop us a line anytime. 

If you want to speak with us, leave a message and one of us will get back to you within 24 hours. Alternatively, you can email us at,

customercare@eleturtle.com, if you need any customer support.
partnership@eleturtle.com, if you want to explore marketing or partnership opportunities with us.
media@eleturtle.com, if you have any media enquiries or invitations.

If you want to speak with me directly, please message me here personally and I promise to get back to you...but only after all customer service-related tasks of the day is cleared (customers come first!)

Lastly, it's only because if your support, we can do what we love every day and our lives are overloaded with cuteness. No matter you are a first-time visitor or a loyal customer, we really want to say a big THANK YOU.


Founder, Eleturtle